Henry Harvin's Successful Expansion into Global Markets

Company: Henry Harvin
Category: Edtech
Website: www.henryharvin.com

Introduction

As the newly appointed Business Officer for the US at Henry Harvin, an ed-tech company, I was tasked with the challenge of expanding our operations into international markets. Prior attempts had been made, but the cost of advertising and ineffective lead generation strategies impeded successful product launches and overseas expansion.


Challenges

  • Ineffective Lead Generation: Previous efforts at overseas expansion were hindered by high advertising costs and ineffective lead generation strategies.

  • Limited Product Portfolio:Over the course of two years, the company had not managed to launch any new product except one, which was in collaboration with another overseas company.

  • Operational Constraints: The operational aspects of managing overseas markets were yet to be identified and addressed.

    • Strategy and Execution

    I adopted a systematic and strategic approach to overcome these challenges:

  • Market Research:I conducted thorough market research over the course of 2-3 months to identify the best sources for lead generation and the most effective keywords to focus on.

  • Content Generation: Based on the market research findings, we developed a robust content generation strategy tailored to the overseas market.

  • Product Selection:With an understanding of the market needs, we identified the best-suited product for the overseas market.

  • Operational Strategy:An efficient operational strategy was implemented, including the establishment of a dedicated team for US operations.


    • Conclusion

    Through this strategic approach, we not only established a firm foothold in the US market but also laid a strong foundation for further international expansion. My tenure concluded on a successful note, with the company expanding into Europe and the Middle East shortly after my departure. The experience underscored the importance of effective market research, strategic planning, and collaboration in enabling global growth.