Launching TeenMBA – Fostering Entrepreneurship Among Teenagers

Company: Henry Harvin Education
Category: Edtech
Website: www.henryharvin.com

Introduction

As a lead project manager at Henry Harvin, I was entrusted with the task of launching a new product, TeenMBA, aimed at nurturing entrepreneurial skills among teenagers. Before this initiative, our services were limited to college graduates and alumni, leaving a significant market segment of school students untapped.


Challenges
  • Market Segmentation: Previously, Henry Harvin's services catered primarily to college graduates. We wanted to expand our reach by targeting a new audience: school students and teenagers.

  • Product Development: The creation of a product that appeals to teenagers and conveys the essence of entrepreneurship acumen was a considerable challenge.

    • Strategy and Execution

    To successfully launch TeenMBA, I adopted a holistic approach encompassing various aspects:

  • Market Research: Conducted an in-depth study of the teenage segment to understand their needs, interests, and potential entrepreneurial aspirations.

  • Product Development: Based on the insights from the market research, we designed TeenMBA, focusing on increasing entrepreneurship acumen among teenagers.

  • Lead Identification and Generation: Developed a strategy for identifying potential customers and generating leads, specifically targeting parents and school institutions.

  • Sales Process: Implemented a sales process that was engaging and persuasive, ensuring we could effectively communicate the value and potential impact of TeenMBA.
  • Online Presence & Website Creation: Established a robust online presence and created an intuitive, user-friendly website that would appeal to both teenagers and their parents.


    • Conclusion

    The successful launch of TeenMBA marked a significant milestone in Henry Harvin's journey. The product was well-received, garnering positive feedback from users and their parents, and effectively broadened our market segment to include school students. This initiative not only expanded our audience size but also reinforced our commitment to foster entrepreneurial spirit across various age groups. It underscored the value of understanding audience needs, strategic planning, and execution in product development and launch.